Paul Janssen Futurelab start-up campaign

In 2016 I was asked to join the small - yet very ambitious - team of Paul Janssen Futurelab Leiden to help launch LUMC’s new blended learning start-up. In a short amount of time we created a strong and recognizable brand and an even better learning platform, rich with beautiful content and incredible functionality. Today, biomedical professionals from all over the world attend classes in Paul Janssen Futurelab Leiden.

 Website screenshot of PJFL

Website screenshot of PJFL

Michiel van Poelgeest